Search Engine
Optimisation & Internet
Marketing
One of the most common
things web designers and clients forget
about is Search Engine Optimization.
About 70%, if not more, of South African
websites are not Search Engine friendly.
People seem to think that as soon as they
have a website their business is going to
boom. This is the biggest mistake people
make when contacting a web design company
who does not provide SEO as a service.
SEO is an art, not a skill, which takes
years to develop and refine. Good SEO is
vital to any website's internet marketing
strategy.
What
is SEO and Internet
Marketing?
As mentioned above SEO or
Search Engine Optimization is the art of
making a website search engine friendly.
Search engines such as Google, Ananzi,
Yahoo and MSN all use computer programs
called "Robots" which crawl the internet
from website to website, reading and
indexing web pages. SEO is the process
which makes your website visible to
robots. The more a robot understands your
website, the better your ranking will be
across search engines.
Internet Marketing is
probably the most effective and
affordable way of driving business to
your website.
We have years of experience
in SEO and Internet Marketing. We have
built a strong reputation as a company
which can deliver. Don't be fooled! There
are many companies out there who offer
SEO, but only a handful who really know
what they are doing.
Why is SEO so
important?
People often under-estimate
the importance of SEO. What most people
don't realize is that if a website is not
robot friendly, it could be banned or
simply not indexed by Google. Which
obviously defeats the purpose of having a
website in the first place. Have you ever
seen these flashy websites designed
completely in FLASH? They look great, but
they are completely invisible to search
engines. Remember, it's impossible for a
robot to "SEE" text contained in graphics
or FLASH animations. Therefore they will
not know what the website is about, and
will therefore not be able to rank the
page correctly.
Certain "SEO" companies try
and trick Google, by repeating certain
words often throughout the website, or
making the text the same colour as the
websites background colour. This will
result in your website being banned and
is known as keyword spamming. SEO is a
very complex topic to write about
concisely, so why not contact
us for a detailed analysis
of your existing website for
FREE?
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