| Getting lost trying to find a place can be frustrating for a
potential customer. You can publish what they call a
dummy map on your website, which shows directions and
landmarks graphically, and the potential customer can print it
out when looking for your Brick n
Mortar premises.
You might advertise a promotion on your
website encouraging the visitor to visit your
Brick n Mortar premises (e.g.. At
a branch near you! ).
Also, if you recently moved to a new location, you will have to
wait for the next 'phone directory to come out before people
figure out where you currently are. Because a website is
flexible you can change the content as you
like you can change you contact details instantly
and lower the risk of losing customers when moving to a new
location.
| 
