| The Internet is extremely different from print advertising in
that space is cheap, your advertisement is accessible for a
longer period of time, the content can be changed without
having to ask someone to do it for you (if you use a content
management system) and you can potentially reach a wider
audience.
This is not to say that you should not use
other forms of advertising at all You can use
it to entice people to visit your website and find out
about your company and potentially open two-way
communication between the potential customer and a sales
person.
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